Flow Theory


You’re on the dance floor, not thinking, just dancing; everything has come together in one pure moment of coordination and connectivity. The sense of time becomes distorted. Time flies. Science calls this ‘being in a state of flow’. It’s Flow Theory.

Flow Theory’s alter ego, Ashley Zadel, began playing out in Cape Town, South Africa – a hotbed of psychedelic trance. Travels took him abroad, to the concrete jungles of the UK and Israel. Sharp new minimalist impulses began to colour his work, and his mind expanded like a universe. Flow Theory sprung into the world, like he was just waiting to happen.

 Since those days, he’s had highlights that include playing New Year’s eve under the hot sun of Brazil’s infamous Universo Paralello festival, and sharing stages with psy legends like Ace Ventura, Captain Hook, Day Din, Headroom, Egorythmia, Journey, NitroDrop, NOK, Symphonix and U-Recken.
Continuing his tradition of high-energy parties in glorious locations, Flow Theory recently travelled back to his South Africa and headlined Groovy Troopers, Tswaing Crater Gathering and Equinox Experience. In 2013 Flow Theory made Sydney his new home and joined Solar Records as label  DJ.

He’s been spending time blowing minds wide open at festivals and club gigs up and down the east coast of Australia, and is set to play fresh beats to warm hearts at Lost the Plot Festival in October 2013.

All these experiences have led to Flow Theory’s sound: a crisp fusion of minimalist and rhythmic progressive styles. The name is more than just a handle, it’s a way to explain a concept of being – aiming for and experiencing flow, enhanced by sound, texture, and environment.

You’ll know his work when you find yourself on a dance floor, your whole being involved and your senses fully engaged. Time flies…

Bookings : Email Solar Records Artist management

Flow Theory‘s